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What is the importance of a Press Release?

Don’t you want to be publicly seen? Publicly noticed? Have others spread your news for you from one simple source. the more publicity you do for your goods and services the more your business gets recognized everywhere on and off of the web. The trick is in making use of all the publicity tools including press releases in the correct way to draw attention to your site.

Today DealDotCom has a deal on Press Release Profits, but again there really is not that much to press release since its mostly announcements from other sites. Readers see announcements and adhere to the content or not. Press Releases are newsworthy STORIES. While people can see an advertisement from space, they trust a story. A story puts your business or website in the back of their minds, so even if they aren’t interested in what you have to offer, if someone asks them they will mention you because they read the story.

The only strategy I can really thing for a press release is the style of writing, as stated above a story and how you present that content to other readers. There are a lot of free press releases out there, a popular one for Internet Marketers is IMNewsWatch.com. This free submission press release is a great source, but NOT all gets notice since most will be spam. Press release is a press release and not promoting an affiliate product.

Simply searching Google for Free Press Release tutorial, Google spits out Free Press Release Tutorial! The main introduction paragraph says:

One of the most effective ways and low-cost ways to receive publicity for your website is to establish a relationship with the media. Having your story published is like a free endorsement of you, your website and your product.

A press release is simply getting more publicity for NEW items. DealDotCom’s product says:

Press Release campaign can be for Affiliate Marketers, Niche Marketers, and SEO Marketers. If you want more people to come to your blog or website for free, then put out a press release and watch the traffic roll in.

But I find this statement useless because MOST press releases will not accept affiliates at all, a Press Release is releasing a new product out to the market. But with Press Release tutorial - there are multiple way to learn the basis of releasing new information to the internet.

Press Release Tutorial by Alice Seba is the owner of today’s Press Release Profits!

It is most likely she will be talking about the same thing within her free ebook as well in her paid ebook. Here are the breakdowns of Press Release Tutorial:

1. The basics: What is a press release, why your business needs one and what to write about in your press release.
2. The technical details of writing your press release. Don’t worry, it’s not complicated.
3. How to write a press release that gets noticed. No sense in writing a press release for an editor’s trash can.
4. Where to send your press release. Build your targeted media list with these free tools.

Now read todays Deal at DealDotCom - they mention the same aspects within Press Release Profits and since its by the same author it will have a lot of similarities.

Again, something free from the internet by simply doing a little work, 10 seconds of work.